Five stars : the communication secrets to get from good to great / Carmine Gallo.

"[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com. Globalization, automation, and artificial intelligence are disrupting disrupt every field, and having a good idea isn't good enough. Gallo shows that mastering the a...

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Bibliographic Details
Main Author:	Gallo, Carmine (Author)
Language:	English
Published:	New York, NY : St. Martin's Press, 2018.
Edition:	First U.S. edition.
Subjects:	Business communication. Communication in management. Persuasion (Psychology) BUSINESS & ECONOMICS / Management.
Physical Description:	viii, 244 pages ; 25 cm
Format:	Book

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