Knowledge, risk, and benefit perceptions : using participatory video and tailored mobile messages to motivate farmers' uptake of drought tolerant (DT) maize seed in kenya / by Tian Cai.

"This research documents the design and testing of two strategies for using information and communication technologies (ICTs) to increase farmers' knowledge and uptake of DT maize: (1) locally-made, or 'participatory' video, and (2) a multichannel method that incorporates the same video with timely...

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Bibliographic Details
Main Author: Cai, Tian (Graduate of Michigan State University) (Author)
Language:English
Published: 2017.
Subjects:
Genre:
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Dissertation Note:
Ph. D. Michigan State University. Information and Media 2017
Physical Description:1 online resource (ix, 108 pages) : color illustrations, color maps
Format: Thesis Electronic eBook

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