Advertising theory / edited by Shelly Rodgers and Esther Thorson.

Bibliographic Details

Other Authors:	Rodgers, Shelly (Shelly Lannette), 1965- (Editor) Thorson, Esther (Editor)
Language:	English
Published:	New York, NY : Routledge, 2019.
Edition:	Second edition.
Series:	Routledge communication series.
Subjects:	Advertising.
Local Note:	MSU Stanley C. and Selma D. Hollander Faculty Book Collection.
Physical Description:	xx, 548 pages : illustrations ; cm.
Format:	Book