|
|
|
|
| LEADER |
00000cam a22000008i 4500 |
| 001 |
in00005938660 |
| 003 |
OCoLC |
| 005 |
20220616033903.0 |
| 008 |
181119s2019 nyua 001 0 eng |
| 010 |
|
|
|a 2018051401
|
| 015 |
|
|
|a GBB941168
|2 bnb
|
| 016 |
7 |
|
|a 019280666
|2 Uk
|
| 020 |
|
|
|a 9780815382492
|q (hardback)
|
| 020 |
|
|
|a 0815382499
|
| 020 |
|
|
|a 9780815382508
|q (pbk.)
|
| 020 |
|
|
|a 0815382502
|
| 020 |
|
|
|z 9781351208314 (ebk)
|
| 020 |
|
|
|z 9781351208291 (ePub ebook)
|
| 020 |
|
|
|z 9781351208307 (PDF ebook)
|
| 020 |
|
|
|z 9781351208284 (Mobipocket ebook)
|
| 035 |
|
|
|a (OCoLC)1073041486
|
| 040 |
|
|
|a DLC
|b eng
|e rda
|c DLC
|d OCLCO
|d OCLCF
|d UKMGB
|d UKOBU
|d EEM
|d UtOrBLW
|
| 042 |
|
|
|a pcc
|
| 049 |
|
|
|a EEMR
|
| 050 |
0 |
0 |
|a HF5821
|b .A387 2019
|
| 082 |
0 |
0 |
|a 659.101
|2 23
|
| 245 |
0 |
0 |
|a Advertising theory /
|c edited by Shelly Rodgers and Esther Thorson.
|
| 250 |
|
|
|a Second edition.
|
| 264 |
|
1 |
|a New York, NY :
|b Routledge,
|c 2019.
|
| 300 |
|
|
|a xx, 548 pages :
|b illustrations ;
|c cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Routledge communication series
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 590 |
|
|
|a MSU Stanley C. and Selma D. Hollander Faculty Book Collection.
|
| 650 |
|
0 |
|a Advertising.
|0 http://id.loc.gov/authorities/subjects/sh85001086
|
| 650 |
|
7 |
|a Advertising.
|2 fast
|0 (OCoLC)fst00797511
|
| 700 |
1 |
|
|a Rodgers, Shelly
|q (Shelly Lannette),
|d 1965-
|e editor.
|0 http://id.loc.gov/authorities/names/no2009153101
|
| 700 |
1 |
|
|a Thorson, Esther,
|e editor.
|0 http://id.loc.gov/authorities/names/n79068713
|
| 830 |
|
0 |
|a Routledge communication series.
|0 http://id.loc.gov/authorities/names/no2008183020
|
| 907 |
|
|
|y .b130372511
|b 190701
|c 190124
|
| 998 |
|
|
|a dv
|b 190604
|c m
|d a
|e -
|f eng
|g nyu
|h 0
|i 2
|
| 994 |
|
|
|a C0
|b EEM
|
| 999 |
f |
f |
|i 1630ded9-a45e-50d1-8bb5-c402548520a0
|s 23ef4628-144b-52e6-bf38-3583fe6f75cc
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Main Library
|d MSU Main Library - Faculty Book Collection, 1 West
|t 0
|e HF5821 .A387 2019
|h Library of Congress classification
|i Printed Material
|m 31293036553158
|n 1
|
