Advertising theory / edited by Shelly Rodgers and Esther Thorson.

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Bibliographic Details
Uniform Title:Routledge communication series.
Other Authors: Rodgers, Shelly (Shelly Lannette), 1965- (Editor)
Thorson, Esther (Editor)
Language:English
Published: New York, NY : Routledge, 2019.
Edition:Second edition.
Series:Routledge communication series.
Subjects:
Advertising.
Local Note:
MSU Stanley C. and Selma D. Hollander Faculty Book Collection.
Physical Description:xx, 548 pages : illustrations ; cm.
Format: Book

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