Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, & Joshua Green.

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"Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness"--Aggregating attention in centralized p...

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Bibliographic Details
Main Author:	Jenkins, Henry, 1958-
Other Authors:	Ford, Sam, 1983- Green, Joshua (Joshua Benjamin)
Language:	English
Published:	New York : New York University Press, [2013], ©2013.
Series:	Postmillennial pop.
Subjects:	Mass media and culture. Mass media and technology. Mass media > Social aspects. Social media. SOCIAL SCIENCE > Media Studies. LAW > Media & the Law. Massamedia. Electronic books.
Genre:	Electronic books.
Online Access:	Connect to online resource - MSU authorized users (JSTOR)
Physical Description:	1 online resource (xv, 351 pages).
Format:	Electronic eBook

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Online Access

Connect to online resource - MSU authorized users (JSTOR)