Spreadable media : creating value and meaning in a networked culture / Henry Jenkins, Sam Ford, & Joshua Green.
"Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness"--Aggregating attention in centralized p...
Uniform Title: | Postmillennial pop.
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Main Author: | Jenkins, Henry, 1958- |
Other Authors: |
Ford, Sam, 1983- Green, Joshua (Joshua Benjamin) |
Language: | English |
Published: |
New York :
New York University Press,
[2013], ©2013.
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Series: | Postmillennial pop.
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Subjects: | |
Genre: | |
Online Access: | |
Physical Description: | 1 online resource (xv, 351 pages). |
Format: | Electronic eBook |