Brand identity in sport / Jason W. Lee, Susan Westcott Alessandri.

"An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition, and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements are addressed t...

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Bibliographic Details
Main Authors: Lee, Jason W. (Author)
Alessandri, Susan Westcott (Author)
Language:English
Published: Durham, North Carolina : Carolina Academic Press, [2018]
Subjects:
Sports > Marketing > Research.
Sports > Social aspects.
Sports > Economic aspects.
Physical Description:xviii, 136 pages : illustrations ; 22 cm
Format: Book
Contents:
  • The elements of brand identity
  • Names
  • Logos and mascots
  • Color
  • Architecture, interior design, and landscaping
  • Uniforms and game day rituals
  • Actions and behaviors
  • Communicating the brand identity
  • Touchpoints
  • Protecting and exploiting the brand identity
  • Trademarks and licensing.