Brand identity in sport / Jason W. Lee, Susan Westcott Alessandri.

"An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition, and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements are addressed t...

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Bibliographic Details
Main Authors:	Lee, Jason W. (Author) Alessandri, Susan Westcott (Author)
Language:	English
Published:	Durham, North Carolina : Carolina Academic Press, [2018]
Subjects:	Sports > Marketing > Research. Sports > Social aspects. Sports > Economic aspects.
Physical Description:	xviii, 136 pages : illustrations ; 22 cm
Format:	Book

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