Promoting fashion / Barbara Graham & Caline Anouti.

"The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Ind...

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Bibliographic Details

Main Authors:	Graham, Barbara (Lecturer in fashion branding) (Author), Anouti, Caline (Author)
Language:	English
Published:	London : Laurence King Publishing, 2018.
Subjects:	Advertising > Fashion. Sales promotion. Fashion merchandising. BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry.
Physical Description:	224 pages : illustrations (chiefly color) ; 26 cm
Format:	Book