Promoting fashion / Barbara Graham & Caline Anouti.
"The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Ind...
| Main Authors: | |
|---|---|
| Language: | English |
| Published: |
London :
Laurence King Publishing,
2018.
|
| Subjects: | |
| Physical Description: | 224 pages : illustrations (chiefly color) ; 26 cm |
| Format: | Book |