Rational leadership : developing iconic corporations / Paul Brooker and Margaret Hayward.

This book takes examples of iconic corporations to show how business leaders can use rational methods to develop companies and inspire people with confidence. It studies General Motors, Toyota, McDonalds, Walmart, Intel, Armani, and eBay through autobiographical writings and historical sources.

Bibliographic Details

Main Authors:	Brooker, Paul (Author), Hayward, Margaret, 1940- (Author)
Language:	English
Published:	Oxford, United Kingdom : Oxford University Press, 2018.
Edition:	First edition.
Subjects:	Leadership. Leadership > Case studies. Führung. Case studies.
Genre:	Case studies.
Physical Description:	viii, 255 pages ; 25 cm
Format:	Book