Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter / Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen.

"This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-...

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Bibliographic Details
Main Authors: Kerpen, Dave (Author)
Berk, Robert E., 1923- (Author)
Other Authors: Kerpen, Carrie (writer of foreword.)
Language:English
Published: New York : McGraw-Hill Education, [2019]
Edition:Revised and expanded third edition.
Subjects:
Internet marketing.
Online social networks.
Social media > Economic aspects.
Customer relations.
Branding (Marketing)
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
COMPUTERS / Web / Social Media.
Social Media.
Marketing.
Physical Description:xvii, 296 pages : illustrations ; 23 cm
Variant Title:
How to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter
Format: Book
Description
Summary:
"This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.."--Page 4 of cover.
Call Number:HF5415.1265 .K425 2019
Bibliography Note:Includes bibliographical references and index.
ISBN:9781260453287
1260453286