Loonshots : how to nurture the crazy ideas that win wars, cure diseases, and transform industries / Safi Bahcall.
"'Loonshots is a brilliant and wonderfully entertaining book, an unstoppable read, full of surprises and rich with insight into how people create and nurture things that change the world. It's also an important book. Bahcall, a physicist and biotech entrepreneur, is unfolding the secrets behind succ...
| Main Author: | |
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| Language: | English |
| Published: |
New York :
St. Martin's Press,
2019.
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| Edition: | First edition. |
| Subjects: | |
| Physical Description: | xi, 349 pages : illustrations ; 25 cm |
| Variant Title: |
How to nurture the crazy ideas that win wars, cure diseases, and transform industries |
| Format: | Book |
Contents:
- Part one: Engineers of serendipity. How loonshots won a war
- The surprising fragility of the loonshot
- The two types of loonshots: Trippe vs. Crandall
- Edwin Land and the Moses trap
- Escaping the Moses trap
- Part two: The science of sudden change.
- Interlude: The importance of being emergent
- Phase transitions, I: marriage, forest fires, and terrorists
- Phase transitions, II: the magic number 150
- The fourth rule
- Part three: The mother of all loonshots. Why the world speaks English
- Afterword: Loonshots vs. disruption.