Myths of branding : a brand is just a logo, and other popular misconceptions / Simon Bailey, Andy Milligan.
"A brand is just a logo and a way of charging you more for a product- everyone knows that, don't they? After all, there is no such thing as brand loyalty, and isn't branding all fluff and art, devoid of rigour and science? These myths are all surprisingly entrenched, yet could not be further from th...
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| Language: | English |
| Published: |
London ; New York, NY :
Kogan Page,
2019.
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| Series: | Business myths.
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| Subjects: | |
| Physical Description: | xii, 244 pages : illustrations ; 24 cm. |
| Format: | Book |
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