Representing wine : sensory perceptions, communication and cultures / Rosario Caballero, Ernesto Suárez-Toste, Carita Paradis.

"Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dime...

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Bibliographic Details
Uniform Title:Converging evidence in language and communication research ; v. 21.
Main Authors: Caballero, Rosario, 1963- (Author)
Suárez-Toste, Ernesto (Author)
Paradis, Carita (Author)
Language:English
Published: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2019]
Series:Converging evidence in language and communication research ; v. 21.
Subjects:
Genre:
Physical Description:xii, 234 pages : illustrations ; 25 cm.
Format: Book

MARC

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100 1 |a Caballero, Rosario,  |d 1963-  |e author.  |0 http://id.loc.gov/authorities/names/n2005062684 
245 1 0 |a Representing wine :  |b sensory perceptions, communication and cultures /  |c Rosario Caballero, Ernesto Suárez-Toste, Carita Paradis. 
264 1 |a Amsterdam ;  |a Philadelphia :  |b John Benjamins Publishing Company,  |c [2019] 
300 |a xii, 234 pages :  |b illustrations ;  |c 25 cm. 
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490 1 |a Converging evidence in language and communication research (CELCR),  |x 1566-7774 ;  |v volume 21 
504 |a Includes bibliographical references and index. 
505 0 |a Winespeak -- Exploring sensory meanings -- From tasting to reviewing -- Descriptors of wine across the senses -- Metaphor -- The grading and evaluation of presence -- Rhetorical strategies to achieve credibility in wine assessment -- The market individuation of wine -- Advertising wine -- Documenting wine in film -- Final remarks. 
520 |a "Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dimension, sensory impressions remain eminently private. This contrast explains why the language used to represent wine, or winespeak, is the object of increasing crossdisciplinary interest. This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature"--  |c Provided by publisher. 
540 |a Current Copyright Fee: GBP17.50  |c 0.  |5 Uk 
650 0 |a Wine and wine making  |v Terminology.  |0 http://id.loc.gov/authorities/subjects/sh88003277 
650 0 |a Wine tasting  |v Terminology. 
650 0 |a Wine  |x Marketing. 
650 0 |a Discourse analysis.  |0 http://id.loc.gov/authorities/subjects/sh85038362 
650 7 |a Discourse analysis.  |2 fast  |0 (OCoLC)fst00894932 
650 7 |a Wine and wine making  |x Terminology.  |2 fast  |0 (OCoLC)fst01175944 
650 7 |a Wine  |x Marketing.  |2 fast  |0 (OCoLC)fst01175887 
700 1 |a Suárez-Toste, Ernesto,  |e author.  |0 http://id.loc.gov/authorities/names/no2019158559 
700 1 |a Paradis, Carita,  |e author.  |0 http://id.loc.gov/authorities/names/no97034717 
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830 0 |a Converging evidence in language and communication research ;  |v v. 21.  |0 http://id.loc.gov/authorities/names/n00096329 
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