Representing wine : sensory perceptions, communication and cultures / Rosario Caballero, Ernesto Suárez-Toste, Carita Paradis.

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"Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dime...

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Bibliographic Details
Uniform Title:Converging evidence in language and communication research ; v. 21.
Main Authors: Caballero, Rosario, 1963- (Author)
Suárez-Toste, Ernesto (Author)
Paradis, Carita (Author)
Language:English
Published: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2019]
Series:Converging evidence in language and communication research ; v. 21.
Subjects:
Wine and wine making > Terminology.
Wine tasting > Terminology.
Wine > Marketing.
Discourse analysis.
Genre:
Terminology.
Physical Description:xii, 234 pages : illustrations ; 25 cm.
Format: Book
Contents:
  • Winespeak
  • Exploring sensory meanings
  • From tasting to reviewing
  • Descriptors of wine across the senses
  • Metaphor
  • The grading and evaluation of presence
  • Rhetorical strategies to achieve credibility in wine assessment
  • The market individuation of wine
  • Advertising wine
  • Documenting wine in film
  • Final remarks.