Strategic challenges for the base of the pyramid / Patrick A.M. Vermeulen and Edgar Hütte.
'What I like most about Strategic Challenges for the Base of the Pyramid is the authors' clear understanding of what we have already learned about the BoP domain and their subsequent focus on creating new knowledge. The chapters in this book provide important insights into several important topics i...
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| Language: | English |
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Cheltenham :
Edward Elgar Pub. Ltd.,
2014.
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| Physical Description: | 1 online resource (176 pages) ; cm. |
| Format: | Electronic eBook |
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