Handbook of qualitative research methods in marketing / edited by Russell W. Belk.
This expansive and practical handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importan...
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Language: | English |
Published: |
Cheltenham ; Northampton, Mass. :
Edward Elgar Pub.,
[2006], ©2006.
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Physical Description: | xi, 595 pages : illustrations |
Format: | Electronic eBook |
Online Access
Connect to online resource - MSU authorized usersMSU Online Resource
Call Number: |
HF5415.2 .H288 2006
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Online | Available |