Professional meeting management : a guide to meetings, conventions and events / editor-in-chief, Glen C. Ramsborg, PhD, CMP ; co-executive editors, Carol Krugman, MEd, CMP, CMM, Cynthia Vannucci, PhD, CHME, CHSP, CMP, CHE ; editors, Amanda K. Cecil, PhD, CMP, Brian L. Miller, EdD, B.J. Reed, EdD, CMP, Janet E. Sperstad, CMP.
This edition includes the most up-to-date information on current trends, strategic planning for meetings, budgeting and funding, marketing and promotion, technology, running and closing the meeting, and industry developments on the horizon.
Other Authors: | |
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Language: | English |
Published: |
Chicago :
B2 Books, an Agate Imprint,
[2015]
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Edition: | Sixth edition. |
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Physical Description: | xxxv, 360 pages : illustrations ; 28 cm |
Format: | Book |
Partial Contents:
- 1. Overview of meetings profession
- Meetings placed in conext
- Meetings managed by professionals or volunteers
- Meetings served by multiple entities
- Meetings guided by multiple stakeholders
- 2. Strategic meetings : aligning with the organization
- Strategic planning terminology
- Strategic planning in organizations
- Strategic value in meeting departments
- Meeting design for strategic meetings
- Stages of meeting design
- Measuring strategic impact
- Strategic value and change management
- 3. Blending project and meeting management
- Personnel roles in project management
- Project management as a process
- Project management knowledge areas
- 4. Designing the meeting experience
- part one. Needs assessment
- Defining needs
- Elements of the needs assessment
- part two. From needs assessment to action
- Strategic alignment with the organization
- Learning objectives and program outcomes
- part three. The meeting environment
- Physical environment
- Physiological environment
- Psychological environment
- part four. Meeting-design decisions
- Meeting modality
- Meeting structure
- Program components
- Formats
- Content
- Sequencing and pacing the meeting flow
- Engaging the audience
- Emotionally rich techniques
- Multi-sensory meetings
- Evaluation
- part five. The speakers
- Finding speakers
- Speaker management
- 5. Budgeting basics for meeting professionals
- Importance of budgeting
- Budgets and financial goals
- Types of budgets
- Budget elements
- Budget development
- Fund management
- Post-meeting financial analysis
- 6. Site and venue selection
- Types of venues
- Sourcing destinations and venues
- Site visit
- Other considerations in selecting venues
- Key professionals at the venue
- 7. Risk management : meeting safety and security
- Safeguarding meeting elements
- Meeting threats
- Prioritizing potential risks
- Risk-management plans
- 8. Negotiations, contracts, and liability
- Request for proposal
- Negotiation process
- Contracts and requirements
- Contract performance
- Contract elements and clauses
- Liability and insurance
- Other supplier contracts
- Sponsors and sponsorship agreements
- 9. Marketing the meeting
- Traditional P's of marketing
- Marketing research
- Marketing plan management
- Marketing distribution channels
- 10. Registration and housing
- part one. Registration
- Registration processes
- Pre-meeting phase
- Onsite phase
- Reporting & analyzing registration data
- part two. Housing
- Bulding the room block
- Contracting the hotel
- Maintaining the room block
- Housing reports
- 11. Exhibitions and the role of face-to-face marketing
- History of exhibitions
- Exhibition producers
- Selling exhibit space
- Knowing the exhibition audience
- Floor plan design
- Exhibition schedule
- Exhibition logistics
- Measuring the return on investment
- Future of exhibitions
- 12. Bring meetings to life : event technology
- part one. Designing the meeting experience : event technology
- Shaping technology to the audience
- Before the event
- During the event
- After the event
- Big data and event-management software
- part two. Back to the basics : audiovisual services
- Video
- Audio
- Lighting
- Associated technologies and services
- 13. Food and beverage fundamentals
- Determining food & beverage requirements
- Selecting the menu
- Planning meal functions
- Selecting service options
- Choosing seating arrangements
- Managing beverage service
- Purchasing beverage options
- Managing liability exposure
- Verifying gratuities and service charges
- 14. Onsite management
- Onsite management functions
- Event specifications guide
- Communication plan
- Communication systems
- Signage
- Directing meeting activities
- Controlling meeting performance
- Record keeping
- Staffing and project teams
- 15. Post-meeting follow-up
- part one. Closing the meeting
- Return shipment
- Rental equipment
- Gratuities and tips
- Post-convention meeting
- Paying the bills
- Post-event report (PER)
- Thank you letters
- Attendance certificates
- Registration reports
- Data gathering with an eye to the future
- part two. The science of evaluation
- Meeting evaluation
- Evaluation planning
- Data and samples
- Methods of data collection
- Data sources
- Levels of evaluation
- 16. Career building in the meetings profession
- Developing meeting-management skills
- Standards in the meetings profession
- Ethics and professionalism
- Ethical issues in the meetings profession
- Industry issues into the future-2020.