Advanced typography : from knowledge to mastery / Richard Hunt.

"Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage...

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Bibliographic Details
Main Author: Hunt, Richard (Richard Guy) (Author)
Language:English
Published: London ; New York : Bloomsbury Visual Arts, 2020.
Subjects:
Physical Description:255 pages : illustrations (black and white, and color) ; 25 cm
Format: Book

MARC

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100 1 |a Hunt, Richard  |q (Richard Guy),  |e author.  |0 http://id.loc.gov/authorities/names/n2020027723 
245 1 0 |a Advanced typography :  |b from knowledge to mastery /  |c Richard Hunt. 
264 1 |a London ;  |a New York :  |b Bloomsbury Visual Arts,  |c 2020. 
264 4 |c ©2020 
300 |a 255 pages :  |b illustrations (black and white, and color) ;  |c 25 cm 
336 |a text  |b txt  |2 rdacontent 
336 |a still image  |b sti  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Changing technologies and practice -- Typography: art and craft -- Type is technology -- Type as visual/type as information -- Biological and psychological dimensions of type -- Systems of organization -- Type as culture and symbol -- Typefaces -- Setting type -- Type on screen -- Creative typography -- Customizing/creating type forms. 
520 |a "Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer"--  |c Provided by publisher. 
650 0 |a Graphic design (Typography)  |0 http://id.loc.gov/authorities/subjects/sh97005138 
650 7 |a Graphic design (Typography)  |2 fast  |0 (OCoLC)fst00946640 
776 0 8 |i Online version:  |a Hunt, Richard (Richard Guy).  |t Advanced typography  |d London ; New York : Bloomsbury Visual Arts, 2020  |z 9781350055926  |w (DLC) 2020024110 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Art Library  |d MSU Art Library  |t 0  |e Z246 .H79 2020  |h Library of Congress classification  |i Printed Material  |m 31293037139452  |n 1