Campus, brand, and circus : a social history of college sports / Juan Javier Pescador, Michigan State University.

This book provides students with an historical perspective on relevant issues regarding college athletics. The text chronicles the evolution of collegiate sport while exploring topics including youth rituals, the legal status of college athletes, masculine identities, gender markers, leisure culture...

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Bibliographic Details
Main Author: Pescador, Juan Javier (Author)
Language:English
Published: [San Diego, Calif.] : Cogenlla® Academic Publishing, [2019]
Edition:First edition.
Subjects:
College sports > History.
College sports > United States.
College sports > Economic aspects > United States.
College athletes > United States.
African American college athletes > History.
Women college athletes > United States > History.
Physical Description:xii, 164 pages : illustrations, photographs ; 26 cm
Format: Book
Contents:
  • Foreword
  • Preface
  • Introduction: Why college sports history?
  • 1. In the beginning
  • 2. American football
  • 3. King football
  • 4. The Cold War and college sports
  • 5. Women and college sports: an uphill battle
  • 6. College sports and African Americans
  • 7. College sports and mass media, 1900-1990
  • 8. Big time college sports: U-brand revenue-sports
  • Endnotes.