Facebook / Taina Bucher.

"How Facebook came to be, how it works, and why it is more powerful than ever"--

Bibliographic Details
Uniform Title:Digital media and society series.
Main Author: Bucher, Taina (Author)
Language:English
Published: Cambridge : Polity Press, 2021.
Series:Digital media and society series.
Subjects:
Facebook (Electronic resource)
Online social networks.
Social networks > Computer network resources.
Physical Description:viii, 261 pages ; 22 cm.
Format: Book
Contents:
  • 1. Metaphors at work: Framing Facebook
  • 2. Of electricity and chairs: Facebook as infrastructure
  • 3. Grounded in reality: How Facebook programs sociality
  • 4. Engineering a platform: Facebook's techno-economic evolution
  • 5. Monetizing You: Facebook's advertising ecosystem
  • 6. Personalized politics: Facebook's profiling machinery.