Consumer behaviour in food and healthy lifestyle : a global perspective / Isaac K. Ngugi, Helen O'Sullivan, Hanaa Osman.

"This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics...

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Bibliographic Details
Main Authors:	Ngugi, Isaac K. (Author) O'Sullivan, Helen (Lecturer in marketing) (Author) Osman, Hanaa (Author)
Corporate Author:	C.A.B. International (Issuing body)
Language:	English
Published:	Wallingford, Oxfordshire, UK ; Boston, USA : CABI, [2020]
Subjects:	Public health. Consumer Behavior. Food Preferences. Healthy Lifestyle. Feeding Behavior. Drinking Behavior.
Physical Description:	vii, 215 pages : color illustrations ; 26 cm
Format:	Book

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