Branding in higher education : every university tells a story / edited by Jason W. Lee, Beth A. Cianfrone, Elizabeth A. Gregg.

"Branding in Higher Education: Every University Tells a Story highlights the unique role athletic programs play in university branding. The text provides a series of case examples of how university's brands are influenced by their athletics by profiling more than 15 universities and their athletic d...

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Bibliographic Details
Other Authors: Lee, Jason W. (Editor)
Cianfrone, Beth A. (Editor)
Gregg, Elizabeth A. (Editor)
Language:English
Published: Durham, North Carolina : Carolina Academic Press, 2021.
Subjects:
College sports > Marketing.
Universities and colleges > United States > Marketing.
Universities and colleges > Public relations > United States.
Branding (Marketing) > United States.
Physical Description:xix, 286 pages ; 23 cm
Format: Book

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