Handbook on tourism and social media / edited by Dogan Gursoy, Rahul Pratap Singh Kaurav.

"This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analy...

Full description

Bibliographic Details

Other Authors:	Gursoy, Dogan (Editor), Singh Kaurav, Rahul Pratap (Editor)
Language:	English
Published:	Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2022]
Series:	Research handbooks in tourism.
Subjects:	Tourism > Marketing. Tourism > Management. Social media. Social Media. Médias sociaux.
Physical Description:	xi, 511 pages : charts ; 26 cm.
Format:	Book