The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.

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Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.

Bibliographic Details
Uniform Title:Art of the start
Main Author: Kawasaki, Guy, 1954-
Language:English
Published: New York : Portfolio/Penguin, 2015.
Edition:Revised and expanded edition.
Subjects:
New business enterprises.
Entrepreneurship.
Nouvelles entreprises.
Entrepreneuriat.
Entrepreneurs.
BUSINESS & ECONOMICS > Entrepreneurship.
BUSINESS & ECONOMICS > New Business Enterprises.
BUSINESS & ECONOMICS > Small Business.
Nonfiction.
Genre:
Nonfiction.
Physical Description:x, 326 pages : illustrations ; 25 cm
Format: Book
Contents:
  • Conception : The art of starting up
  • Activation : The art of launching
  • The art of leading
  • The art of bootstrapping
  • The art of fund-raising
  • The art of pitching
  • Proliferation : The art of building a team
  • The art of evangelizing
  • The art of socializing
  • The art of rainmaking
  • The art of partnering
  • The art of enduring
  • Obligation : The art of being a mensch
  • Afterword
  • What do entrepreneurs do?
  • After afterword.