Strategic science communication : a guide to setting the right objectives for more effective public engagement / John C. Besley and Anthony Dudo.

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"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communica...

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Bibliographic Details
Main Authors:	Besley, John C., 1976- (Author) Dudo, Anthony (Author)
Language:	English
Published:	Baltimore : Johns Hopkins University Press, 2022.
Subjects:	Communication in science. Public relations. Information scientifique. Relations publiques.
Local Note:	MSU Stanley C. and Selma D. Hollander Faculty Book Collection
Physical Description:	viii, 322 pages : illustrations ; 23 cm
Format:	Book

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