Strategic science communication : a guide to setting the right objectives for more effective public engagement / John C. Besley and Anthony Dudo.
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communica...
Main Authors: | |
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Language: | English |
Published: |
Baltimore :
Johns Hopkins University Press,
2022.
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Subjects: | |
Local Note: |
MSU Stanley C. and Selma D. Hollander Faculty Book Collection |
Physical Description: | viii, 322 pages : illustrations ; 23 cm |
Format: | Book |
MARC
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020 | |a 1421444208 |q paperback | ||
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035 | |a (OCoLC)on1287749036 | ||
035 | |a (OCoLC)1287749036 |z (OCoLC)1286821429 | ||
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100 | 1 | |a Besley, John C., |d 1976- |e author. |0 http://id.loc.gov/authorities/names/no2021136220 | |
245 | 1 | 0 | |a Strategic science communication : |b a guide to setting the right objectives for more effective public engagement / |c John C. Besley and Anthony Dudo. |
264 | 1 | |a Baltimore : |b Johns Hopkins University Press, |c 2022. | |
264 | 4 | |c ©2022 | |
300 | |a viii, 322 pages : |b illustrations ; |c 23 cm | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a unmediated |b n |2 rdamedia | ||
338 | |a volume |b nc |2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal --Foster self-efficacy -- Share emotions and frames. carefully. -- The need to take communication more seriously. | |
520 | |a "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- |c Provided by publisher. | ||
590 | |a MSU Stanley C. and Selma D. Hollander Faculty Book Collection | ||
650 | 0 | |a Communication in science. |0 http://id.loc.gov/authorities/subjects/sh85029094 | |
650 | 0 | |a Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108753 | |
650 | 6 | |a Information scientifique. | |
650 | 6 | |a Relations publiques. | |
650 | 7 | |a Public relations. |2 aat | |
650 | 7 | |a Communication in science. |2 fast |0 (OCoLC)fst00870268 | |
650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892 | |
700 | 1 | |a Dudo, Anthony, |e author. |0 http://id.loc.gov/authorities/names/n2016006560 | |
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