Strategic science communication : a guide to setting the right objectives for more effective public engagement / John C. Besley and Anthony Dudo.

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"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communica...

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Bibliographic Details
Main Authors: Besley, John C., 1976- (Author)
Dudo, Anthony (Author)
Language:English
Published: Baltimore : Johns Hopkins University Press, 2022.
Subjects:
Communication in science.
Public relations.
Information scientifique.
Relations publiques.
Local Note:
MSU Stanley C. and Selma D. Hollander Faculty Book Collection
Physical Description:viii, 322 pages : illustrations ; 23 cm
Format: Book
Contents:
  • What it means to be a strategic science communicator
  • Science knowledge as a communication objective
  • Show warmth
  • Show integrity
  • Be willing to listen
  • Show you are not that different (and respect others' differences)
  • Show competence
  • Share risks and benefits
  • Share what other people think is normal
  • Foster self-efficacy
  • Share emotions and frames. carefully.
  • The need to take communication more seriously.