Brandsplaining : why marketing is still sexist and how to fix it / Jane Cunningham and Philippa Roberts.

"Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the m...

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Bibliographic Details
Main Authors:	Cunningham, Jane, 1969- (Author) Roberts, Philippa, 1966- (Author)
Language:	English
Published:	[London, United Kingdom] : Penguin Business, 2021.
Subjects:	Sex role in advertising. Women in advertising. Sex discrimination against women. Rôle selon le sexe dans la publicité. Femmes dans la publicité. Discrimination à l'égard des femmes. BUSINESS & ECONOMICS / Commerce. Rôle selon le sexe > Publicité. Femmes > Publicité. Discrimination sexuelle > Publicité.
Physical Description:	xi, 222 pages ; 24 cm
Format:	Book

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