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|a 659.1/045522
|2 23
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| 100 |
1 |
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|a Cunningham, Jane,
|d 1969-
|e author.
|0 http://id.loc.gov/authorities/names/nb2007025355
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| 245 |
1 |
0 |
|a Brandsplaining :
|b why marketing is still sexist and how to fix it /
|c Jane Cunningham and Philippa Roberts.
|
| 264 |
|
1 |
|a [London, United Kingdom] :
|b Penguin Business,
|c 2021.
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| 264 |
|
4 |
|c ©2021
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| 300 |
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|a xi, 222 pages ;
|c 24 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Preface: on mansplaining -- Introduction: why marketing really is still sexist -- Part 1: How we got here -- The foundations of modern sexism -- Modern sexism and the Good Girl -- Marking made the Good Girl just perfect -- Marking Man was in charge -- Marketing told girls how to be good -- Brandsplaining for beginners: a turn-of-the-century guide to marketing to women -- Part 2: Where we are now -- Women call out toxic femininity -- The male perspective still dominates business -- Femvertising temporarily takes on the Good Girl -- The Good Girl carries on -- The 'sneaky' stuff -- Part 3: Where we go next -- Principle 1: accept that women now please themselves -- Principle 2: show what was the exception as the rule -- Principle 3: put an end to macho-economics -- Principle 4: catch up with the expert -- Principle 5: mend it for everyone -- Principle 6: prepare for the primacy of female-made brands -- Principle 7: stop looking--and start learning -- Principle 8: forget ideals--present a grounded and granular understanding -- Principle 9: be constructive, not critical -- Principle 10: acknowledge that sexism goes both ways -- From master to patron and now to servant.
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| 520 |
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|a "Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free." --
|c Provided by publisher.
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| 650 |
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0 |
|a Sex role in advertising.
|0 http://id.loc.gov/authorities/subjects/sh85120666
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| 650 |
|
0 |
|a Women in advertising.
|0 http://id.loc.gov/authorities/subjects/sh85147550
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| 650 |
|
0 |
|a Sex discrimination against women.
|0 http://id.loc.gov/authorities/subjects/sh85120595
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| 650 |
|
6 |
|a Rôle selon le sexe dans la publicité.
|
| 650 |
|
6 |
|a Femmes dans la publicité.
|
| 650 |
|
6 |
|a Discrimination à l'égard des femmes.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Commerce.
|2 bisacsh
|
| 650 |
|
7 |
|a Sex discrimination against women.
|2 fast
|0 (OCoLC)fst01114376
|
| 650 |
|
7 |
|a Sex role in advertising.
|2 fast
|0 (OCoLC)fst01114644
|
| 650 |
|
7 |
|a Women in advertising.
|2 fast
|0 (OCoLC)fst01177809
|
| 650 |
|
7 |
|a Rôle selon le sexe
|x Publicité.
|2 ram
|
| 650 |
|
7 |
|a Femmes
|x Publicité.
|2 ram
|
| 650 |
|
7 |
|a Discrimination sexuelle
|x Publicité.
|2 ram
|
| 700 |
1 |
|
|a Roberts, Philippa,
|d 1966-
|e author.
|0 http://id.loc.gov/authorities/names/nb2007025356
|
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|a Michigan State University-Library of Michigan
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