Reducing gun deaths and injuries : a social marketing approach / Nancy R. Lee.

"his book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theori...

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Bibliographic Details
Main Author:	Lee, Nancy, 1945- (Author)
Language:	English
Published:	United Kingdom : Ethics International Press, 2023.
Subjects:	Gun control > United States. Violent deaths > United States. Firearms. Firearms > United States. Firearms > Safety measures. Social marketing. Behavior modification. Armes à feu > Contrôle > États-Unis. Morts violentes > États-Unis. Marketing social. Modification du comportement.
Physical Description:	xiii, 251 pages : illustrations ; 22 cm
Format:	Book

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