Reducing gun deaths and injuries : a social marketing approach / Nancy R. Lee.

"his book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theori...

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Bibliographic Details
Main Author:	Lee, Nancy, 1945- (Author)
Language:	English
Published:	United Kingdom : Ethics International Press, 2023.
Subjects:	Gun control > United States. Violent deaths > United States. Firearms. Firearms > United States. Firearms > Safety measures. Social marketing. Behavior modification. Armes à feu > Contrôle > États-Unis. Morts violentes > États-Unis. Marketing social. Modification du comportement.
Physical Description:	xiii, 251 pages : illustrations ; 22 cm
Format:	Book

Contents:

Foreword
Prologue
About the author
1. The facts - To inform and inspire
2. A social marketing approach - Behavior change for good
3. Gun owners - Storing guns safely to reduce youth/children gun suicides
4. Friends - Reaching out to someone who seems suicidal
5. Medical providers - Helping to reduce youth gun suicides
6. Upstanders - "Say something" to report warning signs a school shooting
7. School threat assessment teams - Identifying & intervening with potential shoooters
8. Heroic bystanders - Becoming first responders
9. Public event attendees - Having an exit plan
10. Communities - Reducing youth handgun carrying
11. Gang members - participating in group meetings
12. Neighbors - Greening abandoned vacant lots
13. Communities - Enhancing street lighting
14. Street outreach workers - Mediating conflicts & preventing retaliatory violence
15. Citizens - Advocating for change
16. Potential victims of domestic violence homicides - Getting help from mobile apps
17. Citizens who see something suspicious - Say something
18. Social media groups - Mitigating potential gun violence
19. Local governmental agencies - Distributing free gun locking devices
20. Governmental agencies - Offering monetary incentives for safe firearm storage
21. News reporters & journalists - Increasing public concern & inspiring action
22. Employers - Providing workplace safety programs
23. Highlights of case examples in this book - Facts, audiences, behaviors, interventions, application theories & principles.