Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd and Nick Lee.

"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the caus...

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Bibliographic Details

Main Authors:	Hooley, Graham J. (Author), Nicoulaud, Brigitte (Author), Rudd, John M. (Author), Lee, Nick, 1975- (Author)
Language:	English
Published:	Harlow ; New York : Pearson, 2020.
Edition:	Seventh edition.
Subjects:	Target marketing. Marketing > Management. Cibles (Marketing) Marketing > Gestion. Business and Management.
Physical Description:	xxiii, 594 pages : illustrations (colour) ; 27 cm
Variant Title:	Marketing strategy & competitive positioning
Format:	Book