Organic social media [electronic resource] : how to build flourishing online communities / Jenny Li Fowler.
"Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Medi...
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| Language: | English |
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London, United Kingdom ; New York, NY :
Kogan Page,
2023.
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| Variant Title: |
Organic Social Media: How to Build Flourishing Online Communities |
| Format: | Electronic eBook |
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