Successful marketing strategies for nonprofit organizations [electronic resource] : winning in the age of the elusive donor / Barry McLeish.
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned duri...
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| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
c2011.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | |
| Variant Title: |
Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor |
| Format: | Electronic eBook |