Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.

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Bibliographic Details
Main Author: Gulas, Charles S., 1962-
Other Authors: Weinberger, Marc G.
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
Subjects:
Wit and humor in advertising.
Online Access:
ProQuest Ebook Central - Academic Complete: 2006 (Ebook Central @ Proquest)
Variant Title:
Humor in Advertising: Classic Perspectives and New Insights
Format: Electronic eBook

Online Access

ProQuest Ebook Central - Academic Complete: 2006 (Ebook Central @ Proquest)