APA (7th ed.) Citation

Gulas, C. S., & Weinberger, M. G. (2006). Humor in advertising: A comprehensive analysis. M.E. Sharpe, Inc..

Chicago Style (17th ed.) Citation

Gulas, Charles S., and Marc G. Weinberger. Humor in Advertising: A Comprehensive Analysis. Armonk, N.Y.: M.E. Sharpe, Inc., 2006.

MLA (9th ed.) Citation

Gulas, Charles S., and Marc G. Weinberger. Humor in Advertising: A Comprehensive Analysis. M.E. Sharpe, Inc., 2006.