Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
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| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe, Inc.,
c2006.
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| Variant Title: |
Humor in Advertising: Classic Perspectives and New Insights |
| Format: | Electronic eBook |
| Bibliography Note: | Includes bibliographical references (p. 207-224) and indexes. |
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| ISBN: | 9780765621528 (online) 9781003154105 (online) |