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ebs11563901e |
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EBZ |
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m o d |||||| |
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cr|unu|||||||| |
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050617s2006 nyua ob 001 0 eng |
| 020 |
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|z 9780367722616
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| 020 |
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|z 9780765616135
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|a 9780765621528 (online)
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|a 9781003154105 (online)
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| 035 |
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|a (EBZ)ebs11563901e
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| 040 |
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|a DLC
|d EBZ
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| 042 |
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|a pcc
|
| 050 |
0 |
0 |
|a HF5821
|b .G87 2006
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| 100 |
1 |
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|a Gulas, Charles S.,
|d 1962-
|
| 245 |
1 |
0 |
|a Humor in advertising
|h [electronic resource] :
|b a comprehensive analysis /
|c Charles S. Gulas and Marc G. Weinberger.
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| 246 |
2 |
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|a Humor in Advertising: Classic Perspectives and New Insights
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| 260 |
|
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|a Armonk, N.Y. :
|b M.E. Sharpe, Inc.,
|c c2006.
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| 504 |
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|a Includes bibliographical references (p. 207-224) and indexes.
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| 650 |
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0 |
|a Wit and humor in advertising.
|
| 700 |
1 |
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|a Weinberger, Marc G.
|
| 773 |
0 |
|
|t ProQuest Ebook Central - Academic Complete
|d ProQuest Info & Learning Co
|
| 776 |
1 |
|
|t Humor in advertising
|w (OCoLC)ocm60791480
|w (DLC)2005017678
|
| 856 |
4 |
0 |
|y Access Content Online(from ProQuest Ebook Central - Academic Complete)
|u https://ezproxy.msu.edu/login?url=https://ebookcentral.proquest.com/lib/michstate-ebooks/detail.action?docID=3060578
|z ProQuest Ebook Central - Academic Complete: 2006
|
