Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.

Bibliographic Details
Main Author: Gulas, Charles S., 1962-
Other Authors: Weinberger, Marc G.
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
Subjects:
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Variant Title:
Humor in Advertising: Classic Perspectives and New Insights
Format: Electronic eBook
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Humor in advertising : a comprehensive analysis

Authors: Gulas, Charles S., 1962-
Published: M.E. Sharpe, Inc., 2006
Physical Description: xiv, 240 pages : illustrations ; 24 cm
Connect to: Table of contents - All users (Cataloging @ Library of Congress)
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