The Handbook of Managing and Marketing Tourism Experiences [electronic resource] / edited by Marios Sotiriadis, University of south Africa, Pretoria, South Africa, Dogan Gursoy, Washington State university, Pullman, WA., USA.

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...

Full description