Focus groups [electronic resource] : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.

Bibliographic Details
Main Author: Stewart, David W.
Other Authors: Shamdasani, Prem N.
Rook, Dennis W.
Language:English
Published: Thousand Oaks : SAGE Publications, c2007.
Edition:2nd ed.
Subjects:
Online Access:
Variant Title:
Focus Groups: Theory and Practice
Format: Electronic eBook

MARC

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245 1 0 |a Focus groups  |h [electronic resource] :  |b theory and practice /  |c David W. Stewart, Prem N. Shamdasani, Dennis W. Rook. 
246 2 |a Focus Groups: Theory and Practice 
250 |a 2nd ed. 
260 |a Thousand Oaks :  |b SAGE Publications,  |c c2007. 
504 |a Includes bibliographical references (p. 167-176) and index. 
505 0 |a Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion. 
650 0 |a Focus groups. 
650 0 |a Social sciences  |x Research  |x Methodology. 
650 0 |a Social groups. 
700 1 |a Shamdasani, Prem N. 
700 1 |a Rook, Dennis W. 
773 0 |t SAGE Research Methods Core   |d SAGE 
776 1 |t Focus groups  |w (OCoLC)ocm65165444  |w (DLC)2006009180 
856 4 0 |y Access Content Online(from SAGE Research Methods Core)  |u https://ezproxy.msu.edu/login?url=https://methods.sagepub.com/book/focus-groups  |z SAGE Research Methods Core: 2006