Focus groups [electronic resource] : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.

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Bibliographic Details
Main Author: Stewart, David W.
Other Authors: Shamdasani, Prem N.
Rook, Dennis W.
Language:English
Published: Thousand Oaks : SAGE Publications, c2007.
Edition:2nd ed.
Subjects:
Focus groups.
Social sciences > Research > Methodology.
Social groups.
Online Access:
SAGE Research Methods Core: 2006 (SAGE Research Methods)
Variant Title:
Focus Groups: Theory and Practice
Format: Electronic eBook
Contents:
  • Introduction: focus group history, history, theory and practice
  • Focus groups and the research toolbox
  • Group dynamics and focus group research
  • Recruiting focus group participant and designing the interview guide
  • The focus group moderator
  • Conducting the focus group
  • Analyzing focus group data
  • Focus group research in action
  • Other group research techniques
  • Conclusion.