Introduction to social media marketing [electronic resource] : a guide for absolute beginners / Todd Kelsey ; [technical reviewer, Brandon Lyon].
Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
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Language: | English |
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Wheaton, Illinois :
Apress,
[2017]
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Variant Title: |
Introduction to Social Media Marketing: A Guide for Absolute Beginners |
Format: | Electronic eBook |
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Springer Computer Science eBooks 2017 English/International: 2017 (Springer Link)ProQuest Ebook Central - Academic Complete: 2017 (Ebook Central @ Proquest)