Record label marketing [electronic resource] : how music companies brand and market artists in the digital era / Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchinson.
| Main Authors: | |
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| Language: | English |
| Published: |
New York, NY ; London :
Focal Press,
2016.
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| Edition: | Third edition. |
| Subjects: | |
| Online Access: | |
| Variant Title: |
Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era |
| Format: | Electronic eBook |
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