Record label marketing [electronic resource] : how music companies brand and market artists in the digital era / Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchinson.

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Bibliographic Details
Main Authors: Macy, Amy (Author)
Rolston, Clyde (Author)
Allen, Paul, 1946- (Author)
Hutchison, Thomas W. (Thomas William) (Author)
Language:English
Published: New York, NY ; London : Focal Press, 2016.
Edition:Third edition.
Subjects:
Music trade.
Sound recordings > Marketing.
Sound recording industry.
Online Access:
ProQuest Ebook Central: 2015 (Ebook Central @ Proquest)
Variant Title:
Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era
Format: Electronic eBook
Description
Bibliography Note:Includes bibliographical references (pages 61-462) and index.
ISBN:9781134705481 (online)
9781134705559 (online)
9781315882055 (online)