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150330s2016 maua o 000 0 eng |
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|z 9780415715140
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|z 9780415715157
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|a 9781134705481 (online)
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|a 9781134705559 (online)
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|a 9781315882055 (online)
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| 035 |
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|a (EBZ)ebs14352984e
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| 040 |
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|a DLC
|b eng
|d EBZ
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| 042 |
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|a pcc
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| 050 |
0 |
0 |
|a ML3790
|b .H985 2016
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| 100 |
1 |
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|a Macy, Amy,
|e author.
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| 245 |
1 |
0 |
|a Record label marketing
|h [electronic resource] :
|b how music companies brand and market artists in the digital era /
|c Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchinson.
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| 246 |
2 |
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|a Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era
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| 250 |
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|a Third edition.
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| 264 |
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1 |
|a New York, NY ;
|a London :
|b Focal Press,
|c 2016.
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| 504 |
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|a Includes bibliographical references (pages 61-462) and index.
|
| 505 |
0 |
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|a Introduction -- Marketing concepts and definitions -- Market segmentation and consumer behavior -- Market research -- The value of branding in the music business -- The marketing plan -- The U.S. industry numbers -- Label operations -- Record label finances -- Publicity -- Social media -- The business of radio -- Promotion, airplay, and the charts -- Music video -- Music distribution and music retailing -- Technology and the music business -- Tour support and sponsorship -- Grassroots marketing -- Advertising in the recording industry -- Epilogue.
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| 650 |
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0 |
|a Music trade.
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| 650 |
|
0 |
|a Sound recordings
|x Marketing.
|
| 650 |
|
0 |
|a Sound recording industry.
|
| 700 |
1 |
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|a Rolston, Clyde,
|e author.
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| 700 |
1 |
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|a Allen, Paul,
|d 1946-
|e author.
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| 700 |
1 |
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|a Hutchison, Thomas W.
|q (Thomas William),
|e author.
|
| 773 |
0 |
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|t ProQuest Ebook Central
|d ProQuest Info & Learning Co
|
| 776 |
1 |
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|t Record label marketing
|w (DLC)2015012801
|
| 856 |
4 |
0 |
|y Access Content Online(from ProQuest Ebook Central)
|u https://ezproxy.msu.edu/login?url=https://ebookcentral.proquest.com/lib/michstate-ebooks/detail.action?docID=4098068
|z ProQuest Ebook Central: 2015
|
