Win with advanced business analytics [electronic resource] : creating business value from your data / Jean Paul Isson, Jesse Harriott.
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| Language: | English |
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Hoboken, N.J. :
John Wiley & Sons,
c2013.
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| Variant Title: |
Win with Advanced Business Analytics: Creating Business Value from Your Data |
| Format: | Electronic eBook |
Contents:
- Preface
- Acknowledgments
- The challenge of business analytics
- Pillars of business analytics success : the BASP framework
- Aligning key business challenges across the enterprise
- Big and little data : different types of intelligence
- Who cares about data? : how to uncover insights
- Data visualization : presenting information clearly-the convince framework
- Analytics implementation : what works and what does not
- Voice-of-the-customer analytics and insights
- Leveraging digital analytics effectively
- Winning with predictive analytics : what works and what does not
- Predictive analytics applied to human resources
- Social media analytics
- The competitive intelligence mandate
- Mobile analytics
- Effective analytics communication strategies
- Business performance tracking : execution and measurement
- Analytics and innovation
- Unstructured data analytics : the next frontier
- Future of analytics
- About the authors
- Index.